Yuxi Yuan is a Content Marketing Associate on the think tank team at the Paulson Institute. In this role, Yuxi works with the team to generate content for newsletters and social media platforms. She uses web analytics and research on audience segmentation to shape content distribution and assists in developing effective user growth strategies. Yuxi is also involved in conceptualizing and developing multimedia and event content.
Yuxi holds a Master of Science degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts from Donghua University in Shanghai, where she studied International Economics and Trade. Through internships at noteworthy organizations, Yuxi gained valuable hands-on experience working on media campaigns, social media advertising, and influencer marketing—developing full-cycle marketing plans and analytics.