Alibaba Group

Sustainability at Alibaba

Alibaba Group aspires to be a company that creates value for society. Our mission is “to make it easy to do business anywhere.” By changing the way small businesses and entrepreneurs conduct business and giving consumers access to a broader selection of products and services, our various online and mobile commerce properties are playing a leading role in creating jobs and grassroots economic opportunities in China and around the world as well as enriching the lives of millions of consumers.

Alibaba Group’s Hangzhou headquarters feature a latticed roof that creates a sun shade (© HASSELL/Peter Bennetts)


Alibaba Group is also highly involved in sustainable corporate responsibility projects as a way to contribute to offline and online social development. Those projects include:

Environmental Protection

Over the past few years, Alibaba Group has made air and water quality its top priorities in environmental protection as they are essential to our health and well-being. Apart from making day-to-day recycling and resource conservation efforts to control waste within the company, we also provide financial support to various non-governmental organizations and charity funds, such as The Nature Conservancy and National Geographic Society.

As our commitment to cultivating a greener society, we have since 2010 earmarked 0.3% of our annual revenue to fund efforts designed to encourage environmental awareness and conservation. Alibaba Group also acts as a responsible e-commerce platform operator by banning from our marketplaces all product postings related to shark’s fins, ivory, bear bile, cat and dog fur and meat, and various other products made from endangered animals.

Disaster Relief

Alibaba Group has been contributing to the rebuilding efforts in China’s Sichuan Province since the tragic 5.12 earthquake which occurred in 2008. In addition to organizing a variety of charity programs to provide post-disaster support to people affected by the earthquake, we also established a special long-term program to drive the development of rural e-commerce and create jobs in Qingchuan County, one of the areas most affected by earthquake damage. It is our belief that strategic offering of means and know-how instead of solely financial contributions can better help victims sustain their own livelihood. Part of this program, which remains active to this day, includes organizing e-commerce seminars and training sessions to help local merchants start their own online ventures and achieve self-sustainability.

Alibaba Group reaches out beyond China to provide disaster relief. For example, after the earthquake near Honshu, Japan in 2011, we mobilized our online community to donate much-needed necessities to the victims. Through organizations such as the One Foundation and China Red Cross, we have made donations whenever there was a need to areas as far away as eastern Africa and the Caribbean.

Encouraging Community Service

To cultivate a sense of social responsibility within the company, Alibaba Group encourages and creates opportunities for employees to actively participate in community service and philanthropic programs. Among other efforts, we established the “community startup fund” several years back to sponsor meaningful, sustainable social care initiatives designed and run by our employees. In January 2012, we officially established the Alibaba Foundation with a sizeable fund dedicated to social causes such as raising public awareness of environmental protection and helping the development of disadvantaged people. The use of contributions is wholly determined by a committee of employee volunteers elected by vote, which underscores our commitment to professionalism in utilizing our resources to give back to society.